It's already time for Giving Tuesday, the Black Friday of charity

Your moment

Thanksgiving is probably the American holiday par excellence and it’s seldom celebrated outside of the United States and Canada. Nevertheless, Black Friday and Cyber Monday are obsequiously celebrated worldwide.

For those of you who have been living in a cave, the marketing term “Black Friday” designates the Friday following Thanksgiving and it’s usually dedicated to shopping in brick-and-mortar stores while “Cyber Monday” indicates the Monday following Thanksgiving and is dedicated to online shopping.

For the few people who still have some money left after these two days of shopping frenzy, there’s “Giving Tuesday”, the Tuesday after Thanksgiving, “a global day of giving fueled by the power of social media and collaboration.” This year it will be celebrated on the 27 of November.

Created in 2012 by the Belfer Center for Innovation and Social Impact in New York City, Giving Tuesday or, more appropriately #GivingTuesday, is a global initiative that aims to harness the power of social media to stimulate charitable giving, kicking off the Christmas charitable season.

Like its greedy sister celebrations Black Friday and Cyber Monday –that are to Giving Tuesday what Drizella and Anastasia are to Cinderella – Giving Tuesday (I refuse to write #GivingTuesday every time) also quickly spread beyond the boundaries of the United States and it’s now a truly international event present in over 150 countries.

If Black Friday and Cyber Monday were Disney characters Credit: Disney

You can join Giving Tuesday - that is supported by, among others, the Bill and Melinda Gates Foundation both as an individual and as an organization. In this regard, the official website contains plenty of resources and information to make the most out of this day of philanthropy.

For example, you can take part in #MyGivingStory (sic), an online contest for people that want to share a story about generosity and the world of doing good. Contestants can win up to $10,000 for their favourite nonprofit.

Scrolling the gallery of stories for this year’s edition of the contest, I enjoyed many heartwarming stories about puppies, kids, and the like.

While storytelling and emotions are certainly crucial components of any successful fundraising activity, it’s equally crucial to evaluate the effectiveness and impact of the good causes that we want to support.

To which end, you can check out the organizations below that are all in the business of assessing and evaluating nonprofits.

How to maximize the positive impact of your donations

  • Give Well: Founded in 2007, it’s a charity assessment organization headquartered in San Francisco. They recommend charities that work in the developing world.
  • Charity NavigatorLaunched in 2001, Charity Navigator developed a rating system to assess over 9,000 American charities
  • Animal Charity Evaluators: If animal rights is your thing, then you should check out Animal Charity Evaluators, an organization that researches the best ways to help animals

And if you’re interested in effective giving at large, you can also check out what we do here at Kinder. We’re trying to bring the charitable sector to the next level leveraging our three pillars: storytelling, research, and tech.

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