Some facts about charitable causes, on average:
- 75% of the time a charity or charitable cause is spending on fundraising.
- 20% of the yearly budget go back to marketing.
- The first 8 months of donations from a donor which came from street marketing is the actual fee for the street marketing agency.
Other outcome (published Dutch research) shows the main reasons why people are not donating to charitable causes:
16% of the interviewed people stated that they don't know which organizations to trust.
14% does not know how to assess the effectiveness of the organizations and 13% states that they can not choose from the vast amount of causes they come accross