We know that you want to contribute to the causes you care about. But at some point, knowing how to help – or who to trust – became more difficult than it used to be.
We’re here to give you confidence and get you excited about effecting change again. Making a difference should feel rewarding and empowering – and we’re all about that get up and go feeling when it comes to making an impact in our world.
We get it
You feel connected to the causes you care about, but aren’t sure where to start finding the best solutions to them. It’s easy to feel like a drop in the ocean when it comes to tackling world problems. We have so much information available to us about global issues – but how are we supposed to know who is making the most effective use of resources and donations? We know it can be tough and frustrating to know where to turn – so that’s why we set out to help.
Our purpose and passion is to give you solutions to these problems. We sift through the complicated stuff for you, and tell you exactly which organisations are making change the most effectively. We give you the power to make an immediate, powerful difference – with you in the driving seat. And that’s not all.
At Kinder, we put causes first – because we know that you care most about problems, not necessarily organisations. That’s why we created our Appeals platform. Here, you can find information and stories on the issues you care about – without the misleading headlines and click-bait articles. We’ve created a unique vetting framework which evaluates organisations on how well they are solving the problems that we care about. We can then use this framework to carefully curate lists of organisations you can contribute to, informing you every step of the way on who performs the best in terms of transparency and accountability.
Kinder is so much more than just a place to donate to a cause. We’ve created a platform for you to discover and learn about global issues. We’ve also done the legwork to find you the most effective organisations to support. Donating through our platform is simple, convenient, and on your flexible terms – going directly to the cause you care about.
Donations aren’t the only way to contribute, either. My Kinder World is also a place to share stories, create fundraisers (coming soon), or simply talk about important issues. More than anything, it’s a place to connect.
Imagine how fast we can fix an important problem if our good intentions would be directed to the most effective solutions. At Kinder, we help you find those solutions and empower you to do good better
Mathys van Abbe
More about us
A deeper dive behind the scenes at Kinder
4 August 2021
How are the Lebanese doing? The Beirut Port Explosion, a year on.
Lebanon was dreading the month of August. Last year witnessed a catastrophic explosion, one that reflected the symbolic death of Lebanon. Now, a year later, much has changed: and not for the better. Fatima Dia explores the state of the country — and the people trying to save it.
29 July 2021
Does your home reflect your mind? Why we all got sick of Kondo.
Stuck between four walls, the pandemic turned global attentions towards our inner worlds. Merel Cheng explores the link between mental health and home decor, and our transition from minimalism to maximalism.
26 July 2021
Tony's Chocolonely and chocolate’s bitter ingredient: slavery
Dutch chocolate company Tony’s Chocolonely is on a mission to make 100% slave-free chocolate the norm. But when 70% of the world’s chocolate comes from Ghana and the Ivory Coast – where 1.6 million children work illegally in the cocoa-growing trade – just how easy is it to ensure your supply chain is squeaky clean?
22 July 2021
The shocking history of women’s oral contraceptives
For medication so widely used that it's called 'the pill', we know surprisingly little about its history. Alessandra Giliberto dives into its dark origin story and asks: if we care so much about risks related to COVID-19 vaccines, why isn't there equal uproar about oral contraceptives?
21 July 2021
What instagram account @barbiesavior teaches us about White Saviour Complex
With a satirical touch, @barbiesavior shines a light on the oppressive sides of Western volunteer culture. Karenita Haalk gives tips on how to avoid becoming Barbie saviour yourself — and actually help people.
15 July 2021
This is what stops Millennials from giving to charity
Millennials are a dominant force in many ways – as the biggest age group in history, they’re first digital natives, armed with more spending and voting power than any of the previous generations. Cindy Zheng explores their giving habits.