Kinder Landing 2.0: Happy & Healthy

There’s a lot Kinder could improve on and we’re working on that. The fact that we are a fast-paced startup is not something that will change any time soon. This also means that we are facing a runway, which affects our everyday work. This is fuelling us to go the extra mile, but the downsides are also obvious.

So what can Kinder do to make/keep this a great place to work?

Voicing our mission and vision more

Everybody should feel connected to where Kinder is going and why. Talking about this more will help everybody align. This way everybody has more influence on the direction we're going and it is more clear why a change of direction is made and how this affects your work.

Open channels: work on transparency and trust

Everybody should be able to speak up (and feel heard) if they feel that the stress level is too high or we should be focussing on different things. Also when someone feels like they aren’t in the right role or simply doing work they don’t love every day.

Build an environment which is less stressful

Notice when people work too much. Tell people if we notice it and tell them to take action (go home, take holiday, talk to someone). Let’s also keep improving the process we have in place for when people feel it’s too much.

Keep jobs fun

Kinder has the unique opportunity to let people work on things they love and are good at. We have to make sure that we guard that. Roles will evolve so let’s keep an eye out for people growing in a direction they might end up hating.

Also, have more regular team outings and quirky mini-events in the office. How about celebrating national pancake day? Or having an ugly sweater contest? Let Laura or Shona know if you have any good ideas!

Life long learning

We should include this topic in the first month (onboarding) and help people regulate their work even more. For example the Getting Things Done method. It wasn’t made to get people to work harder and more, it was made to get people to work better and feel less stressed. Within Kinder it can be hard to regulate yourself. We need to be able to help people who struggle with planning, prioritizing, saying no and setting boundaries.

Feedback and praise

We are working on making this a more integrated part of our day to day work.

Create awareness within teams and team leads

  • Are you giving regular feedback?
  • Are you giving praise?
  • Are you actively challenging the rest of your team?
  • Are you listening to what they want and are you voicing that to others?
  • Are you involving your team in the Kinder mission (is it clear)?
  • Is your schedule (and that of your team) in a healthy rhythm (work-life balance)? You set the example.
  • Is your team taking regular holidays/long weekends?

Structure and clarity

We want everyone at Kinder to work happily together, but sometimes it helps to divide ourselves in smaller groups and teams. How to know where you belong and who to collaborate and check-in with?

We are working on putting a system in place where we determine clear objectives and who is responsible for what. In the end we would like for everyone to know what needs to happen; why their work is important; what success looks like; how their work fits in the bigger picture; and what standard of quality needs to be met.

Look out for eachother

There is no official peer program (not yet), so we have to look out for each other. Ask each other questions and be candid to each other if you hear red flags.


We should keep hiring great, talented people who will give us energy, ideas and of course are fun to work with.