The place for all the people interested in the world of doing good. And in doing it better.More about Kinder
We’re all about doing good, better.
At Kinder, we’re fighting to empower and encourage you to do good, better – at both ends of the spectrum. We implement research, technology, and storytelling to give you confidence in contributing to effective charitable organisations – and give those organisations the tools to elevate their mission.
Analysis of organisations based on transparency and accountability and custom advice based on results.
Stories about the charitable sector that move people and insight and donation technology to give them a chance to do so.
Tech for good
Online fundraising tools that make donating an effortless process and an ingrained habit.
The Kinder Ecosystem
Our research team assesses charitable organisations with our very own Vetting Framework, built with the help of Impact Center Erasmus. The data we gather is then used to benchmark the organisations within their own cause area and to help them improve.
Currently, there are over 2,000 non-profits (and counting) in our system, already evaluated on their transparency, accountability, operational competence, and sixty more drivers.
We don’t just talk about the challenges, we provide solutions. The fundraising tools we build make donating to the trustworthy organisations we’ve already assessed effortless and rewarding.
The Kinder Widget, for example, can be added to any webpage to facilitate direct donations to charities mentioned in a news story or op-ed, on Kinder World or any other media platform.
We're on our way to become the go-to citizen-facing brand championing transparency, trust, and effectiveness in the charitable sector; helping individual organisations while lifting the entire playing field. All with the end goal of fixing world problems in the most efficient manner.
We’re shaking up the charity world with our Kinder Appeals
A Kinder Appeal is a research-based collection of charitable organisations, all dealing with the same problem with different solutions.
28 October 2020
Call for bold brands
Starting at the end of 2016 I have been building Kinder, today I want to give an insight on the incredible journey I'm on and why I am calling on brands to join our mission.
2 September 2020
Kinder raises €2.1M to simplify effective donations
We're taking the next step in our mission to empower global citizens and charitable organisations to do good, better
15 July 2020
Rabobank partners up with Kinder to make an impact in the fight against COVID-19
Today, Rabobank Charity Management and tech-for-good start-up Kinder announce the launch of their partnership helping Rabobank's affluent clients make real and effective charitable contributions to international coronavirus relief funds.
26 March 2020
How Kinder helps charities become more impactful, effective and knowledge-driven
26 March 2020
Stories that matter: Kinder employs storytelling for impact