We’re all about
doing good, better.

At Kinder, we’re fighting to empower and encourage you to do good, better – at both ends of the spectrum. We implement research, technology, and storytelling to give you confidence in contributing to effective charitable organisations – and give those organisations the tools to elevate their mission.

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Research

Analysis of organisations based on transparency and accountability and custom advice based on results. 

Impactful stories

Stories about the charitable sector that move people and insight and donation technology to give them a chance to do so. 

Tech for good

Online fundraising tools that make donating an effortless process and an ingrained habit. 

The Kinder Ecosystem

Research

Our research team assesses charitable organisations with our very own Vetting Framework, built with the help of Impact Center Erasmus. The data we gather is then used to benchmark the organisations within their own cause area and to help them improve.

Currently, there are over 2,000 non-profits (and counting) in our system, already evaluated on their transparency, accountability, operational competence, and sixty more drivers. 

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Storytelling

Our research informs the stories we publish on our in-house media platform Kinder World, as well as other publications such as Forbes, and the events we organise quarterly.

From climate change to extreme poverty, we tackle the most pressing challenges the world is facing and motivate concerned citizens to contribute to solutions. 

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Tech for good

We don’t just talk about the challenges, we provide solutions. The fundraising tools we build make donating to the trustworthy organisations we’ve already assessed effortless and rewarding.

The Kinder Widget, for example, can be added to any webpage to facilitate direct donations to charities mentioned in a news story or op-ed, on Kinder World or any other media platform.


We're on our way to become the go-to citizen-facing brand championing transparency, trust, and effectiveness in the charitable sector; helping individual organisations while lifting the entire playing field. All with the end goal of fixing world problems in the most efficient manner.


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We want everyone to be able to do good, better.
That’s our mission, and we want you to be part of it.

Join the Kinder revolution

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