The place for all the people interested in the world of doing good. And in doing it better.More about Kinder
We’re all about doing good, better.
At Kinder, we’re fighting to empower and encourage you to do good, better – at both ends of the spectrum. We implement research, technology, and storytelling to give you confidence in contributing to effective charitable organisations – and give those organisations the tools to elevate their mission.
Analysis of organisations based on transparency and accountability and custom advice based on results.
Stories about the charitable sector that move people and insight and donation technology to give them a chance to do so.
Tech for good
Online fundraising tools that make donating an effortless process and an ingrained habit.
The Kinder Ecosystem
Our research team assesses charitable organisations with our very own Vetting Framework, built with the help of Impact Center Erasmus. The data we gather is then used to benchmark the organisations within their own cause area and to help them improve.
Currently, there are over 2,000 non-profits (and counting) in our system, already evaluated on their transparency, accountability, operational competence, and sixty more drivers.
We don’t just talk about the challenges, we provide solutions. The fundraising tools we build make donating to the trustworthy organisations we’ve already assessed effortless and rewarding.
The Kinder Widget, for example, can be added to any webpage to facilitate direct donations to charities mentioned in a news story or op-ed, on Kinder World or any other media platform.
We're on our way to become the go-to citizen-facing brand championing transparency, trust, and effectiveness in the charitable sector; helping individual organisations while lifting the entire playing field. All with the end goal of fixing world problems in the most efficient manner.
We are planning another Fashion Swap. This is your chance to get your wardrobe summer-ready while helping us save the planet.
6 January 2022
How collaboration, knowledge, and tech will solve the pressing issues of our time
The role of philanthropy in solving pressing issues is evolving. Here’s how our Head of Research and Development, Behdokht Hosseini, envisions the future of doing good.
31 December 2021
Busting Charity Myths: “Overhead costs will make my donation less effective”
Many people think that donations spent on administration are a waste of money. Tanisha Keil unpacks this harmful myth.
5 November 2021
Donors can now see which charities have passed our evaluation
Our search results have a key new feature: you can now see which charitable organisations have passed our first evaluation—the Basic Analysis. During this first phase, our researchers measure charities' transparency.
25 October 2021
Corporate philanthropy: how to give and who to involve
Corporate philanthropy doesn't have to be challenging. Here we lay out some great ways to give back financially — all while engaging multiple stakeholders.
5 October 2021
Here's why impact-driven brands are giving to United Actions
Inspired by index investment funds, United Actions have all the ingredients needed to drive impact. By giving to several reliable solutions at once, brands partnering with Kinder can move past CSR-washing — and affect real change.