At Kinder, one of our specialities is creating personalized giving strategies for our clients. We recently completed the process of a giving strategy with Esther, one of our clients. Together, we developed one of the United Actions we are most proud of: United Action for Systemic Change.
To illustrate what the process looks like and why it might be interesting to use Kinder, we interviewed Esther about her experience working with us.
What did your donation style look like in the past?
We have been giving to charity for a while now but did not really have a straightforward way of donating. I would describe our past donation style as scattered and reactive. We regularly gave and still give larger amounts to a hospital in Peru and various cultural projects. Additionally, we gave different smaller amounts to different projects, depending on what came across our path through friends and family. I would say it was more spontaneous.
What did you want to change about your past donation style?
wanted our donation process to be more proactive so that I could make sure I was more focused on how and where I give. I also wanted to ensure that our donations would make more of an impact and be more efficient.
What made you decide you wanted to seek out support from a company like Kinder, rather than continuing on your own?
It’s a double whammy, I think that’s what it’s called. By donating through a company like Kinder that helps charities become more transparent and effective, I can support a specific group of charities, while also supporting the charitable industry as a whole.
How do you think this collaboration can make donating more effective?
I think it will help focus my donations on the most transparent and accountable charities in the sector I am interested in. It can also help charities organise their fundraising in a more efficient way.
What has the process been like so far?
Quite straightforward. We had a workshop where we discussed and figured out what topics we wanted to address. We already know how and what we wanted to give but weren’t sure which areas piqued our interest the most. After the workshop, we were given ten charity profiles to look through. From those, we chose the ones we liked best and wanted to add to our United Action. Making the decisions was nice because we knew that no matter which charity we chose, it would be one that had been Kinder-verified, meaning it had already demonstrated a strive for improved impact.
What was something unexpected you learned working with Kinder?
Perhaps, that charities usually have to spend large sums of money on fundraising on donation platforms.
If you were to recommend Kinder to friends and family, what reasons would you give?
I would say that their donation becomes more impactful and helps charities become more efficient.
Can you tell us a little about the topics you chose for this United Action? What was your goal and how do you aim to achieve change?
We wanted the United Action to be a mix of fundamental (long-term) goals with more immediate effects. I believe many problems are caused by systemic failure. No sustainable solutions can be realised without a systemic change. That is why we want to support charities trying to change systems, for instance by research, journalism, policy-making and education. We aim for more equality and a more honest division of wealth and opportunities.