We know that you want to contribute to the causes you care about. But at some point, knowing how to help – or who to trust – became more difficult than it used to be.
We’re here to give you confidence and get you excited about effecting change again. Making a difference should feel rewarding and empowering – and we’re all about that get up and go feeling when it comes to making an impact in our world.
We get it
You feel connected to the causes you care about, but aren’t sure where to start finding the best solutions to them. It’s easy to feel like a drop in the ocean when it comes to tackling world problems. We have so much information available to us about global issues – but how are we supposed to know who is making the most effective use of resources and donations? We know it can be tough and frustrating to know where to turn – so that’s why we set out to help.
Our purpose and passion is to give you solutions to these problems. We sift through the complicated stuff for you, and tell you exactly which organisations are making change the most effectively. We give you the power to make an immediate, powerful difference – with you in the driving seat. And that’s not all.
At Kinder, we put causes first – because we know that you care most about problems, not necessarily organisations. That’s why we created our United Actions platform. Here, you can find information and stories on the issues you care about – without the misleading headlines and click-bait articles. We’ve created a unique vetting framework which evaluates organisations on how well they are solving the problems that we care about. We can then use this framework to carefully curate lists of organisations you can contribute to, informing you every step of the way on who performs the best in terms of transparency and accountability.
Kinder is so much more than just a place to donate to a cause. We’ve created a platform for you to discover and learn about global issues. We’ve also done the legwork to find you the most effective organisations to support. Donating through our platform is simple, convenient, and on your flexible terms – going directly to the cause you care about.
Donations aren’t the only way to contribute, either. My Kinder World is also a place to share stories, create fundraisers (coming soon), or simply talk about important issues. More than anything, it’s a place to connect.
Imagine how fast we can fix an important problem if our good intentions would be directed to the most effective solutions. At Kinder, we help you find those solutions and empower you to do good better
Mathys van Abbe
More about us
A deeper dive behind the scenes at Kinder
6 January 2022
How collaboration, knowledge, and tech will solve the pressing issues of our time
The role of philanthropy in solving pressing issues is evolving. Here’s how our Head of Research and Development, Behdokht Hosseini, envisions the future of doing good.
31 December 2021
Busting Charity Myths: “Overhead costs will make my donation less effective”
Many people think that donations spent on administration are a waste of money. Tanisha Keil unpacks this harmful myth.
5 November 2021
Donors can now see which charities have passed our evaluation
Our search results have a key new feature: you can now see which charitable organisations have passed our first evaluation—the Basic Analysis. During this first phase, our researchers measure charities' transparency.
25 October 2021
Corporate philanthropy: how to give and who to involve
Corporate philanthropy doesn't have to be challenging. Here we lay out some great ways to give back financially — all while engaging multiple stakeholders.
5 October 2021
Here's why impact-driven brands are giving to United Actions
Inspired by index investment funds, United Actions have all the ingredients needed to drive impact. By giving to several reliable solutions at once, brands partnering with Kinder can move past CSR-washing — and affect real change.
16 August 2021
Your Business of Changing the World
Tech disruptors, corporates, and social entrepreneurs are transforming the global aid industry. Corporate leaders are bringing change to the world by embracing charitable giving as part of their company culture.