There is no denying that the plant-based and animal product free food sector is rapidly growing. Every day, there is news of a well-known chain releasing a plant-based alternative to their traditionally meaty offers, or a big food conglomerate investing in plant-based options, or a new exciting company that is producing some sort of meat, dairy, or poultry alternative.
Proveg is an international food awareness organisation raising awareness about the benefits of a plant-based diet for the planet, animals, and the humankind. The organisation has been very instrumental in making animal-product-free diets mainstream and has started a startup incubator programme in 2018. The programme, first of its kind, supports emerging innovative startups with the goal of reducing animal product consumption. Here are five exciting startups from their equally exciting list of cohorts.
The first lab-grown meat product might have been a burger but the clean meat field has grown a lot since 2013 when Mark Post and his team served the $300,000 burger. That cultured meat is the next big thing is news to approximately no one but this doesn’t mean we can’t still be excited about the budding innovations. To me, ClearMeat is one such exciting cultured meat prospect. Based in India, ClearMeat is on its way to produce the world’s first chicken mince and move on to products such as tandoori chicken and chicken tikka masala from there. Chicken is the main source of animal protein in India and as the country's population steadily grows and the people's economic power with it, chicken consumption also seems to be growing rapidly. ClearMeat’s goal is to provide sustainable, healthy, and affordable meat alternatives to a growing population.
I love a good mushroom. They’re easy to cook, delicious in and of themselves, and have many species that are different but equally tasty — one might even say they’re magic. Mushlabs is employing the magic of the mushrooms and applying it to producing sustainable sustenance in an ingenious way. You might be thinking portobello burgers and mushroom mince, but instead, Mushlabs takes the roots of mushrooms and uses fermentation to produce a protein-, fiber-, and micronutrient-rich ingredient. The production process of Mushlabs uses indoor farming systems that employ vertical stacks to grow plants. Because they are stacked, vertical systems take up considerably less land and, because they are controlled environments, require less water. This makes the potential negative environmental impact of Mushlabs proteins comparably lower than it’s animal counterparts and even plant proteins. Mushlabs might soon be the answer to the questions vegans get the most: “But where do you get your protein?”
3) Legendairy Foods
Numerous people in numerous labs are on the journey to produce meat without the slaughter and intensive farming of animals but the animal farming industry doesn’t end with just meat. Although plant-based milks are on the rise even with non-vegan consumers, dairy is still very much part of the majority of people’s diet. Legendairy Foods is aiming to give people dairy milk without the destructive environmental and ethical consequences. Through a fermentation process, LegenDairy Foods transform microorganisms and sugar into milk protein and then on to dairy products. Dairy milk without cows. From anecdotal evidence, cheese seems to be the one thing people feel like they can’t give up when the topic of going vegan comes up. To me, real cheese without real cows seems to be the perfect solution to that.
Russian startup Greenwise, produces plant-based meat alternatives — meat and jerky — that are structurally almost identical to meat. Their products look, feel, and chew like real meat. Amongst the five companies, Greenwise is the one that I actually got to taste the products of and I can attest to their claim. Their plant-based meat comes in dry form and you can cook it any way you like. It absorbs the taste of whatever you decided to cook it with very well, be it broth spices or a sauce. I think GreenWise is making way in a relatively underdeveloped side of plant-based meat production. A side that is quickly growing with companies like Beyond Burger taking off in terms of media and consumer attention. That is, producing plant-based meat for meat eaters. The products of Greenwise are made to replace meat in dishes without having to compromise on taste or texture. They appeal to a fast-growing consumer base of environmentally or ethically conscious people who want to reduce their impact but not ready to give up meat.
5) Better Nature
I first discovered tempeh as a delicious protein source upon moving to the Netherlands. Tempeh is a soy product (although it can be made with other beans as well) that is made by fermenting cooked beans into a cake-like solid block. It’s a rich source of B12 (a vitamin everyone and not just non-meat eaters often lack), protein and dietary fibres. Tempeh originates from Indonesia and is a staple in SouthEast Asian cooking, thus thanks to the large Indonesian community in the Netherlands it’s very easy to find here, you can find it in almost all supermarkets. However, I was surprised to learn that it’s not at all this common or well known in other parts of the world, even the most cosmopolitan ones. Better Nature wants to change this and be the company responsible for making tempeh mainstream. They are taking this ancient food and applying contemporary scientific methods to it in order to make it even tastier and richer in protein and vitamin B12. The result is an affordable and nutritious food product that is at the same time much better for our planet compared to animal proteins.