The Duke of Sussex was in Amsterdam for the launch of the new sustainable travel initiative Travalyst.

In 2018, travel and tourism contributed $8.8 trillion to the global economy; the number of trips taken globally reached 1.4 billion, two years earlier than predicted.

Despite the steady growth, the travel industry is under great scrutiny. The demand for sustainable travel options is growing rapidly as more and more people start realising the impending catastrophe climate destruction threatens to bring. According to research conducted by Booking.com, 71 percent of travellers want more sustainable travel options, and the market research firm TechNavio predicts global sustainable tourism market to grow $340 billion within the next four years.

Travalyst, a first-of-its-kind partnership led by Prince Harry and co-founded by Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa, aims to take this great scrutiny travel is under and turn it into a catalyst for good.

By encouraging sustainable tourism practices, the initiative plans to make the travel industry a part of efforts to conserve and protect nature and improve the livelihoods of local communities under threat.

Instead of shunning travel because of the industry’s contribution to climate destruction, Travalyst plans to employ its unique power to drive positive change, protecting the planet and its inhabitants.

On the matter, The Duke of Sussex says: "Travel has the unparalleled power to open people's minds to different cultures, new experiences and to have a profound appreciation for what our world has to offer. As tourism inevitably grows, it is critically important to accelerate the adoption of sustainable practices worldwide; and to balance this growth with the needs of the environment and the local population.”

The initiative aims to create a collaborative cross-industry movement to make sure the future of travel is a sustainable one. The areas it aims to tackle are supporting local people, protecting wildlife, tackling climate change and environmental damage, and alleviating over-tourism.

Header image: EJ Hersom

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Highlighting the importance of Amazon rainforest conservation

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Written by
Asmita Ray

on
31 October 2022

Brazil is considered the world’s fifth-largest country in terms of both area and population, covering 60% of South America’s land mass. However, due to its large size, it faces complex environmental architecture with several challenges. The country has large reserves of biodiversity and is home to the world’s largest rainforest, the Amazon. The Brazilian Amazon represents 60% of Brazil’s territory and extends to more than 5 million km2.

One of the biggest challenges the Amazon has experienced is extensive deforestation as a result of the expanding agricultural industry. Despite the importance of the Amazon, deforestation levels are reaching a point of irreversibility. In addition, the lack of protection such as the creation of a cycle of deforestation, drought, and loss of biodiversity is amplifying climate change and its impacts.

These increasing environmental concerns are causing social implications. Threats to forest areas are threatening marginalized groups, such as family farmers, and indigenous and traditional populations.

Deforestation remains a complex problem along with difficult solutions. However, fortunately, a lot of people see the importance of the rainforest, especially in the nonprofit sector. Experts believe that tackling deforestation in the Amazon requires a new development vision for the region. Some of the current solutions focus on the importance of multi-stakeholder engagement in regard to monitoring, environmental control and accountability, land use, creation of protected areas, and promotion of sustainable production activities.

The nonprofit sector and businesses start acting when the government does not have the capacity to help. Charities are able to use their influence to advocate and lobby on political levels while also working closely with local Amazonian communities. Some of the best practices include lobbying for indigenous human and land rights, campaigning against destructive industries, or developing sustainable practices for farmers leading to efforts in the preservation of the Amazon! Businesses contribute by providing strong support to various non-profits.

As highlighted earlier, businesses are supporting non-profits in order to take action. A strong example of this is the Women Force NFT project. The Women Force NFT team partnered up with Kinder recently with the purpose of selling NFTs and donating 40% of their total sales to support the Amazon Rainforest and its populations. Besides helping the environment, the project also provides web3 education, art mentorship, digital arts, and a trip to Brazil among other benefits to its holders.

For more information on the Women Force NFT project, join their project here!

In addition, we will be presenting our United Action in collaboration with the Women Force NFT next month, consisting of the very best-performing charities that are dedicated to preserving the Amazon!

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WomenForce & Kinder team up to preserve the rainforest

Company blogs

Written by
Asmita Ray

on
28 October 2022

Tech For Good
The key goal behind this collaboration is to preserve the rainforest by dedicating a big part of the revenue generated by the unique NFTs that will be sold.

Tech for Good can be defined as companies and their technologies, organizations, projects, or even individuals aiming to create a positive impact on the world around us.

Kinder has developed a 'transactions for good'- API to provide Web3 projects with the possibility to easily direct royalties to United Actions (collections of highly effective vetted charities) thus providing an automated opportunity for organizations and communities to make a real and positive impact on society.

Download our whitepaper to learn more about our Transaction for Good infrastructure.

WomenForce NFT
Women Force is a unique 7,236 NFT project generated from digital drawn elements and stored on the Ethereum Blockchain. The art has been inspired by the Amazon Rainforest and pays a tribute to the force of all Women. The vision of Women Force NFT has always consisted of creating strong and empowering NFT collections and to build a diverse community which raises the voice for important causes.

Kinder & Women Force NFT
An integral goal of the Women Force NFT project has been to make both a rewarding and empowering difference which is why they reached out to Kinder. At Kinder, we have two principal goals, transparency, and reliability. We have been able to create a unique vetting framework that evaluates organizations on how well they are solving the problems that we care about.

Through this collaboration, we strive to ensure that all donations will be dedicated to organizations that are fully vetted by Kinder and meet the high standards for transparency and accountability.

In the upcoming month, we will present our United Action in collaboration with Women Force NFT where we have bundled high-performing charities that work towards primarily ensuring the reforestation of rainforests. The Amazon collection will strongly support the charities and help make a positive impact in the conservation of the Amazon Rainforest!

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The Kinder Vetting Report: 2022

Company blogs

Written by
Tanisha Keil

on
24 October 2022

At Kinder, we constantly evaluate charities based on our vetting framework. That means we have large amounts of data that we can use to learn more about the charitable space.

This year, we decided to look at our Basic Analysis data from January until June 2022.

Check out what we were able to learn in regards to strategy, financials statements and more below!

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Search the Kinder ecosystem

Prince Harry wants travel to become a catalyst for good

More Stories

Highlighting the importance of Amazon rainforest conservation

WomenForce & Kinder team up to preserve the rainforest

The Kinder Vetting Report: 2022