Ever since Tag The Love as a platform technology matured, Mobypicture started sponsoring charitable organisations. The technology helps brands and organisations to regain control of the online conversation and provides them with their owned media platform.

The first platform we gave away for free was the one for the annual fundraiser Serious Request organised by the popular 3FM radio station.

"Over 40% of all the money raised for Serious Request over the last five years online were donated via the 'Tag The Love'-platform" - Kris Sloot ( 3FM )

If it worked that well, it would be unfair to keep it from a lot of passionate organisations trying to do good in the world. We started to give this technology away for free.

Below you find a selection of all the organisations we aided in their mission:

I always decided to sponsor an organisation with my gut. Our technology can help these organisations with their important work, so why the hell not?!

But along the way I found out more about the charitable sector and the way money is raised. Often not that efficient or sustainable at all!

And on top of that I also stumbled upon many examples of organisations not always making the best decisions with the money they raised and that is where the ideas for Kinder slowly started to grow.

Charitable organisations on average spend 75% of their time on fundraising and 20% of the yearly budget on marketing.

Basically Kinder is on a grand mission to disrupt the world of doing good.
Having kind intentions is not enough.

We want to restore trust in the charitable sector by making donating easier, more effective, and more rewarding, ultimately nudging charitable organisations towards improving their performance.

"I want to fix the world's problems smarter, faster and together." - every single Kinder team member

FIRST THINGS FIRST

It will start with the launch of the media platform Kinder World.

Kinder World is our platform to reach the public with inspiring articles about the needs of the world. We’ll give you stories that show problems, solutions, and what’s your role in all of this. You’ll be surprised to discover the tremendous impact that you can immediately start making on your own and other people’s lives.

The goal of Kinder World is to empower people to instantly act and let them experience how world-improvement is the best form of self-improvement.

The Kinder World platform is only step 1 in our elaborate plan. We're building very innovative tools which will allow you to play your role in saving the world.

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Highlighting the importance of Amazon rainforest conservation

Company blogs

Written by
Asmita Ray

on
31 October 2022

Brazil is considered the world’s fifth-largest country in terms of both area and population, covering 60% of South America’s land mass. However, due to its large size, it faces complex environmental architecture with several challenges. The country has large reserves of biodiversity and is home to the world’s largest rainforest, the Amazon. The Brazilian Amazon represents 60% of Brazil’s territory and extends to more than 5 million km2.

One of the biggest challenges the Amazon has experienced is extensive deforestation as a result of the expanding agricultural industry. Despite the importance of the Amazon, deforestation levels are reaching a point of irreversibility. In addition, the lack of protection such as the creation of a cycle of deforestation, drought, and loss of biodiversity is amplifying climate change and its impacts.

These increasing environmental concerns are causing social implications. Threats to forest areas are threatening marginalized groups, such as family farmers, and indigenous and traditional populations.

Deforestation remains a complex problem along with difficult solutions. However, fortunately, a lot of people see the importance of the rainforest, especially in the nonprofit sector. Experts believe that tackling deforestation in the Amazon requires a new development vision for the region. Some of the current solutions focus on the importance of multi-stakeholder engagement in regard to monitoring, environmental control and accountability, land use, creation of protected areas, and promotion of sustainable production activities.

The nonprofit sector and businesses start acting when the government does not have the capacity to help. Charities are able to use their influence to advocate and lobby on political levels while also working closely with local Amazonian communities. Some of the best practices include lobbying for indigenous human and land rights, campaigning against destructive industries, or developing sustainable practices for farmers leading to efforts in the preservation of the Amazon! Businesses contribute by providing strong support to various non-profits.

As highlighted earlier, businesses are supporting non-profits in order to take action. A strong example of this is the Women Force NFT project. The Women Force NFT team partnered up with Kinder recently with the purpose of selling NFTs and donating 40% of their total sales to support the Amazon Rainforest and its populations. Besides helping the environment, the project also provides web3 education, art mentorship, digital arts, and a trip to Brazil among other benefits to its holders.

For more information on the Women Force NFT project, join their project here!

In addition, we will be presenting our United Action in collaboration with the Women Force NFT next month, consisting of the very best-performing charities that are dedicated to preserving the Amazon!

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WomenForce & Kinder team up to preserve the rainforest

Company blogs

Written by
Asmita Ray

on
28 October 2022

Tech For Good
The key goal behind this collaboration is to preserve the rainforest by dedicating a big part of the revenue generated by the unique NFTs that will be sold.

Tech for Good can be defined as companies and their technologies, organizations, projects, or even individuals aiming to create a positive impact on the world around us.

Kinder has developed a 'transactions for good'- API to provide Web3 projects with the possibility to easily direct royalties to United Actions (collections of highly effective vetted charities) thus providing an automated opportunity for organizations and communities to make a real and positive impact on society.

Download our whitepaper to learn more about our Transaction for Good infrastructure.

WomenForce NFT
Women Force is a unique 7,236 NFT project generated from digital drawn elements and stored on the Ethereum Blockchain. The art has been inspired by the Amazon Rainforest and pays a tribute to the force of all Women. The vision of Women Force NFT has always consisted of creating strong and empowering NFT collections and to build a diverse community which raises the voice for important causes.

Kinder & Women Force NFT
An integral goal of the Women Force NFT project has been to make both a rewarding and empowering difference which is why they reached out to Kinder. At Kinder, we have two principal goals, transparency, and reliability. We have been able to create a unique vetting framework that evaluates organizations on how well they are solving the problems that we care about.

Through this collaboration, we strive to ensure that all donations will be dedicated to organizations that are fully vetted by Kinder and meet the high standards for transparency and accountability.

In the upcoming month, we will present our United Action in collaboration with Women Force NFT where we have bundled high-performing charities that work towards primarily ensuring the reforestation of rainforests. The Amazon collection will strongly support the charities and help make a positive impact in the conservation of the Amazon Rainforest!

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The Kinder Vetting Report: 2022

Company blogs

Written by
Tanisha Keil

on
24 October 2022

At Kinder, we constantly evaluate charities based on our vetting framework. That means we have large amounts of data that we can use to learn more about the charitable space.

This year, we decided to look at our Basic Analysis data from January until June 2022.

Check out what we were able to learn in regards to strategy, financials statements and more below!

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Search the Kinder ecosystem

Time for Kinder World

FIRST THINGS FIRST

More Stories

Highlighting the importance of Amazon rainforest conservation

WomenForce & Kinder team up to preserve the rainforest

The Kinder Vetting Report: 2022