Wash your hands, stay safe and donate: The Kinder Covid-19 Appeal

The Kinder COVID-19 relief appeal is a collection of Netherlands-based organisations that have implemented compelling measures to tackle the coronavirus crisis. The organisations are hand-picked by Kinder’s Head Researcher and our Research and Partnerships Manager because they have a track record of transparency, accountability and efficiency.

Since the COVID-19 pandemic affects many aspects of people’s lives, we, in partnership with Rabobank Charity Management, have made a special effort to pick Dutch ANBI organisations that deal with a variety of subjects in numerous countries. These include but are not limited to: education, food security, children, refugees, research and health. In this appeal, you will find organisations that directly deal with the urgent aspects of the ongoing crisis such as education on hygiene procedures and prevention measures, enabling access to hygiene supplies and facilities, supporting health care facilities, and emergency relief. Other organisations in this appeal are coming up with new and innovative ways to deal with the long-lasting and incoming effects of the pandemic. All of the organisations we picked for this appeal, score amongst the top 25% in our database.


A novel coronavirus, later dubbed COVID-19, appeared in China late in the last few weeks of 2019 and the rest of the world never imagined how it would affect the course of their lives or the course of history, forever. 

Starting in the first few months of 2020, COVID-19 spread through Europe and the rest of the world. First slowly and then at an unimaginable pace, devastating lives and economies almost everywhere it touched. 

Public health experts fear the results of the global pandemic will be at least as bad as Spanish flu in 1918, if not worse. As of June 2020, the number of confirmed cases worldwide is over 7.5 million and the number of deaths is over 400 000. As numbers in Europe appear to slow down following measures taken by local governments, they are still on the rise in the Americas and the virus continues to quickly spread throughout developing countries where different measures and aid are desperately needed.

Alongside individual lives, COVID-19 is putting a major strain on global healthcare systems and the economy. The impact of the virus in different countries depends on many factors. Some of these factors we know, like government policies, existing infrastructures and resident’s behaviours. However, since this is a novel virus and never before seen global crisis there are many factors affecting how each country suffers from the pandemic we don’t know about. This makes both local and global trends and the future unpredictable. 

For those of us in Europe, slowly getting out of our houses and returning to a somewhat ‘new normal’ state, it might seem like the worst is in the past, however, currently, there are no known vaccines or treatments for COVID-19. On top of this, the rest of the world is nowhere near a return to normal. In developing countries, where people don't have the ability to self-isolate and don't have access to proper hygiene facilities, healthcare systems are even more exhausted and the local governments don’t have the necessary infrastructure in place to deal with the effects of an economic crisis. The pandemic has had devastating effects and will continue to do so.


The COVID-19 pandemic might be a health crisis at first, but it affects almost all aspects of life, such as health, education, agriculture, tourism, crime and many more areas. Thus, it’s impossible to find one single solution to everything brought on by this crisis. There are a great number of charitable organisations currently tackling the pandemic from the different areas that they are experts on. Solutions include very straight forward ones like the development of a vaccine and its delivery strategy. Other interventions focus on prevention methods like educating people on how to reduce the spread of the virus. Further, some organisations focus on long-term solutions and on the incoming effects of the pandemic, such as unemployment and halt on education in developing countries where people don’t always have access to personal computers or the internet. 

With so many charities working on tackling the effects of the COVID-19 crisis, it’s hard to decide which charity to support. This is where Kinder comes in. Research and a commitment to progress are the foundations of Kinder. We use a custom-made vetting framework to evaluate charitable organisations and share the insight we gather from our research with both organisations themselves and the people who are looking for ways to improve the world. Our research team has vetted many charitable organisations with programmes that aim to tackle the effects of the coronavirus pandemic against our framework and picked the organisations below based on their creative and tangible solutions. By donating to this appeal, you'll be supporting all 10 of the organisations below. These organisations all have ANBI status and scored high in both stages of our analysis. You can read more about our research here.

You can directly donate to all 10 organisations with the Kinder widget below:

If you prefer to donate to one or more organisations you can read about these individually and click to go to their Kinder profile pages.

Simavi is an organisation working towards providing healthy lives to communities in East Asia and Africa. They focus on bringing sustainable change to the lives of girls and women within the context of access to hygiene and sanitation, as well as, sexual and reproductive health. As experts in water, hygiene and sanitation Simavi’s mission is more relevant than ever in light of the COVID-19 pandemic. They are adapting their response with country-specific solutions, working hard to minimise the negative effects of the COVID crisis.

View profile to learn more about Simavi and to make a donation.

Cordaid works to end poverty and exclusion. They work in war-torn countries like Afghanistan, South Sudan and the Democratic Republic of Congo, as well as the Netherlands. To battle the pandemic they are implementing COVID-19 education and prevention programmes in their ongoing health and humanitarian operations. These programmes include training healthcare centre staff on COVID-19 awareness and prevention, community awareness sessions, waste management, soap distribution and many other activities, all aiming to reduce transmission and contagion risks in vulnerable communities.

View profile to learn more about Cordaid and to make a donation.

Photo: Cordaid

Street Child NL
Street Child NL supports vulnerable children all over the world by building schools, training teachers, providing income support and working with children who live on the street to get them into safe homes. In regards to COVID-19, they are supporting these vulnerable communities by educating them about prevention, distributing soap, disinfectant and masks, building hand-washing stations and providing psychological first-aid to children and adolescents affected by the pandemic.

View profile to learn more about Street Child NL and to make a donation. 

Movement On The Ground
Movement On The Ground works with refugees residing in camps in managing a sustainable response to the refugee crisis that benefits both refugees and host populations. Residents of refugee camps are faced with a great threat as they can’t properly self-isolate and lack access to hygiene facilities, making Movement On The Ground’s work crucial for the ongoing crisis. Currently, they are educating people in the camps about the importance of hygiene for prevention, installing hand sanitizer dispensers and distributing food packs alongside their regular projects.

View profile to learn more about Movement On The Ground and to make a donation.

Photo: Street Child NL

Max Foundation
Max Foundation is an organisation committed to preventing child mortality caused by preventable diseases in the most efficient way. The foundation has an infrastructure with a reach of 1.2 million in Bangladesh, specifically in hard-to-reach areas. Infrastructures like this one become crucial in crisis times like the current one. Max Foundation is using this reach to inform people about COVID-19 and educate them about prevention and care methods.

View profile to learn more about Max Foundation and to make a donation.

100 Weeks
100 Weeks gives people in need “temporary cash for permanent change”. The organisation sends direct cash to women in poverty in countries like Rwanda, Ghana and Uganda. This way they can decide what their family needs and spend the money in the most meaningful way for their specific situation. Their work is extremely relevant right now as for many people in these countries COVID-19 lockdowns means they lose their income. 100 Weeks is working hard and using their network to help these families in need.

View profile to learn more about 100 weeks and to make a donation.

Photo: Simavi

Mama Cash
Mama Cash is an Amsterdam based international fund that supports charitable organisations that focus on women’s, girls, trans and intersex people’s right across the world. In light of the COVID-19 crisis, they have launched the Global Resilience Fund, which provides flexible grants to community organisations and collectives led by girls, young women and/or trans and intersex youth.

View profile to learn more about Mama Cash and to make a donation.

Photo: Action Aid Nederland

Aflatoun is a Netherlands based organisation that offers social and financial education to children and young people in more than 100 countries. The organisation reaches 8.6 million children and young people each year. Since not being able to go to school is one of the largest effects of COVID-19 for children, their access to education is a major concern. Aflatoun is partnering with hundreds of organisations across the world on tackling the educational side of this crisis.

View profile to learn more about Aflatoun and to make a donation.

ActionAid NL
Action Aid works in more than 45 countries, supporting people to stand up for their rights. They work with local communities and prioritise women since women and girls have proven to possess great potential for initiating positive change. To tackle the negative impact of COVID-19 in the countries they work in, they are providing information about prevention and recognising symptoms, distributing hygiene packages and encourage governments to take measures against the spread of the virus.

View profile to learn more about ActionAid NL and to make a donation

Help a Child
Help a Child is an international relief and development organization that provides a future for children in need, their family and their entire community. They support vulnerable communities so that they can improve their own living conditions. In light of the COVID-19 crisis, they are producing awareness and prevention messages on TV and radio, distributing personal hygiene products as well as protective gear for health and community service professionals and supporting e-learning for children.

View profile to learn more about Help a Child and to make a donation.

About this appeal

This appeal was developed in cooperation with Rabobank Charity Management. If you're interested in the partnership you can find more info here.

More about: Covid-19 / Philantrophy

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