says Guus Loomans of Rabobank Charity Management.
says Mathys van Abbe, founder of Kinder.
Through this appeal, clients can donate easily and anonymously. They can also receive tailored advice on charitable organisations of their choice by using Kinder’s online research and donation platform. Further, 'Kinder-approved' charitable organisations can use online tools to maximise the effectiveness of their fundraising. Together, Kinder and Rabobank hope to increase private donations in the charitable sector.
With charities of all sizes facing a cash crisis, this is now more important than ever.